GUESS Who’s Back?!

Ana Prodanovich wearing a GUESS label collection exclusively for Urban Outfitters.

Thanks to the Marciano brothers, the GUESS label was founded on European influence and inspired by the Southern California aesthetic. GUESS established a global lifestyle brand for women, men, and kids in the 1980s centered around their infamous denim. The label redefined denim and created a mega-brand symbolizing a young, sexy and adventurous lifestyle. After celebrating its 35th anniversary this year, GUESS is making a major comeback in the eyes of young adults!

I remember being a young kid in school and coveting the inverted triangle logo that showed you were wearing GUESS. So it is exciting and nostalgic to see fashion putting this brand in the spotlight again. I was also stoked to see an Urban Outfitters exclusive collection with Guess online a few weeks ago. I love how the collection put a spin on denim by color blocking some of the pieces.

I think there will always be this mystique and cool factor surrounding the GUESS label. Take for example A$AP Rocky, the ultimate cool guy in fashion right now, announcing his second collab with the label. It is awesome to see a brand with such strong heritage come back in style. Particularly since fashion continues to gain inspiration from the 80s, I imagine we won’t be able to get enough of this sexy & cool brand come Spring!

Ana Prodanovich wearing a GUESS label collection exclusively for Urban Outfitters.

Ana Prodanovich wearing a GUESS label collection exclusively for Urban Outfitters.

Ana Prodanovich wearing a GUESS label collection exclusively for Urban Outfitters.

Ana Prodanovich wearing a GUESS label collection exclusively for Urban Outfitters.

Ana Prodanovich wearing a GUESS label collection exclusively for Urban Outfitters.

Ana Prodanovich wearing a GUESS label collection exclusively for Urban Outfitters.

Ana Prodanovich wearing a GUESS label collection exclusively for Urban Outfitters.

Ana Prodanovich wearing a GUESS label collection exclusively for Urban Outfitters.

Credits: Styling by Ana Prodanovich & Photography by Kenny Chen

Get The Look: GUESS x UO jacket // GUESS x UO top // Mango pants // Zara booties

  • Cheyenne Salinas

    OBSESSEEEDDDDD <3

  • Yasmine Brown

    OMG YES THIS JUST GAVE ME SO MUCH LIFE!

  • Emily B.

    Such a great look! I do have a soft spot for Guess. Also totally loving the vibe of these photos.

    Emily B.
    TheTravelingBlonde.com

  • Jenna Howe

    I was a huge fan of GUESS when I was younger too. I’m so glad they are coming back!

    Cheers, J
    http://www.cheersj.com

  • Emily Soto

    You look gorgeous in this outfit! Have a great day!

    Emily
    http://www.withstyleandgrace.net

  • Amy Michelle

    You are so chic, girl!

    xoxo,

    Amy

    http://www.styleandsequins.com

  • shreya de

    You look stunning is this outfit!! Obsessed with that jacket!
    XO,
    Shreya | https://mymagicaltrunk.com/

  • Kendall Keith

    I absolutely love your style, gorgeous!

    x Kendall
    http://thatmoodychic.com