G’day mate! I wanted to talk about another part of the fashion world that is far away for many of us, Australia. I have been pondering writing about Australian fashion labels for quite some time now. When I stumbled upon this shirt dress from C/MEO COLLECTIVE, a popular Aussie fashion brand, I figured it would be the perfect opportunity to do so. Let’s just get one thing straight: Australians do affordable fashion labels better. Between their close proximity to China and lack of inhabiting fast fashion giants like H&M and Zara, independent fashion labels found this to be the perfect environment to thrive in. These brands encompass the globally on trend laid-back style that everyone wants to get their hands on.
Maybe if we weren’t living in such a ridiculously social media driven world, Australian labels would have less of a breeding ground. But that is totally not the case, through connecting socially, they are able to reach out to customers on the other side of the planet. C/MEO COLLECTIVE has particularly reached a level of fame in recent years. Run by a 22-year-old design director, Emma Mulholland is fearless when it comes to experimenting with designs. C/MEO COLLECTIVE is known for their bold silhouettes, premium fabrics, and directional prints. This brand is the example of how a feminine collection can reach international exposure.
Mulholland explains, “I want the customers to feel as inspired wearing the garments as I do when I design them.” Now that is a philosophy- the clothes we wear should create an emotional impact. Customers look for a clear brand identity when shopping and Australians just happen to knock that ball out of the park. There is nothing more exciting than finding a label that is simultaneously unique, inspiring, and AFFORDABLE! Get your hands on more of what this innovative fashion label has by clicking the direct links below. I promise you won’t be disappointed by the Australian fashion sense!
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