Reformation is one of my favorite brands for the very reason that they make fashion sustainable and sustainability fashionable. Given that fashion is the third most polluting industry, it’s inspiring when a brand puts sustainability at the core of everything they do. Especially when most companies and consumers don’t think about the consequences caused by manufacturing processes and unethical working conditions. One of my goals this year is to become more of an environmentally conscious shopper and what I realized is you don’t need to tick all the boxes to do so.
There is this misconception that all sustainable fashion is expensive and hard to come across. Initially, I have also steered away from becoming environmentally conscious because of this thought. Don’t get me wrong- there are brands out there that price their fair trade organic cotton t-shirts for $300 a pop. But with the growing concern in the fashion community, there are also brands like H&M, ASOS, and Reformation birthing affordable sustainable lines. Pursuing sustainability has become more convenient and as consumers, we should not ignore these opportunities.
The key is to start small, even if that means you just wear an outfit multiple times. I bought this coordinate set from Reformation with the intent of wearing the pieces together and separately. In my opinion that is the best thing about buying a set, you have the ability to incorporate the pieces into multiple outfits. Maybe this approach doesn’t tick all the boxes at first, but if I stay consistent it will make me more environmentally conscious in the long run. And why not, when brands like Reformation make it look so cool to wear “killer clothes that don’t kill the environment.”