Inspired by the culture and music scene of the city it takes its name from, the UK-based clothing brand NICCE LONDON combines two of the most influential parts of society: music and fashion. Started in 2013, the brand has quickly risen to popularity with high street retailers like ASOS and Topshop picking them up as exclusives.Music and fashion have always had a symbiotic relationship that plays a notable role in our everyday lives. They thrive in collaboration, encouraging creativity and expression of self. Most recognizably, music is played on catwalks, but this is only a small example of what the two are capable of creating.
NICCE LONDON takes full advantage of this relationship, and it’s no wonder, considering London’s ever-changing music scene heavily influences tradition and art. The brand hosts underground music events for their fans and customers at some of the hottest venues like Your Mum’s House. Because “Super DJs” are such a prevailing trend, representatives of the brand are house music’s favorite artists: Loco Dice, Ben Pearce, Yousef, and Hot Since 82. When it comes to the clothes, they’re equally as current. Their unisex collections mix traditional ideas with contemporary cuts to produce clean and functional streetwear. The designs are bold, usually displaying the logo on an attractive color block or simple print; just at a time when logos are making a more tasteful comeback in fashion. This new brand is catching attention in the US, which is why the White Block Cutout Bodysuit made its way to my pool before summer wraps up!